I have no idea what this press release is actually trying to say, but it appears that Vermont's very own Caledonia Record is experimenting with a new financial model.
tyBit and Vermont daily newspaper, The Caledonian Record recently partnered to produce CRsearch, a private label search engine customized for the newspaper.
Already exceeding over 25,000 searches a month, The Caledonian Record is monetizing website visitors and signing up its print advertisers so they can take advantage of online advertising.
CRsearch provides a place for The Caledonian Record's subscribers and web visitors to search the Internet for local online advertising results while at the same time being able to provide them with print advertisements from local businesses.
Something to watch, I bet.
- Dan Barlow